«The Mandarin version was shared with the 1,300 delegates attending the 43th World Advertising Congress taking place in Beijing, presented by the International Advertising Association (IAA) and China Advertising Association (CAA), and hosted by the State Administration of Industry and Commerce (SAIC) and the Municipal Government of the City of Beijing.
This ninth revision of the Code was published in 2011, expanding the global principles to address new technology and practice changes. Now published in 11 languages, the ICC Code is used as a foundation and resource to stay current for most national and sector self-regulatory systems. Self-regulatory bodies implement the principles to monitor advertising and provide consumers with easy access to make complaints and redress problems. …»